    
14-15 December 2010
London
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| DAY 1: Cost Effectively Implementing Life Cycle Thinking & Sustainability Into The New Product Design Process |
| 8.20 |
Chairs Opening Remarks |
KEYNOTE PANEL 1
| 8.30 |
Demystifying Life Cycle Assessment (LCA) To Understand Its Purpose And Realize The Business Case Behind It: What Is The Value? What Are The Benefits? |
- Realizing the goal for doing an LCA to understand why you are doing it and what you can use it for
- Focusing on what you want to learn from this so it can be done cost and time effectively
- Evaluating if you are collecting data for collecting data’s sake
- Determining the long term need of doing an LCA so you can understand the value and what it is worth to the organization
- Discovering how it can be used to understand deeper supply chain issues and provide insight into the borders in the supply chain where most social and environmental impacts take place
- Discovering the benefits of building this strong sustainability focus on the triple bottom line (economic, social and environmental benefits)
- Understanding the financial goals successful companies are setting around green products and their commitment to those goals
- Understanding the retail perspective and the impact ‘sustainable’ products will have on shelf space in the near future
Charles Ruffing, VP and Director HSE, Eastman Kodak Company
Amanda Cattermole, Director Global Innovation Group, Levi Strauss
Kate Brass, Ecoimagination Leader, General Electric
Mike Barry, Head of Sustainable Business, Marks & Spencer
| 9.50 |
Extended Questions And Answer Session |
| 10.10 |
Morning Refreshments |
KEYNOTE PANEL TWO
| 10.40 |
Discovering The Strategies Leading Companies Are Using To Integrate Life Cycle Thinking Into Their Design Process: Is It Transformational Or Incremental Change? What Are The Practical Steps Required? |
- Evaluating the total social, environmental and economic impacts of a product through out its life cycle and understanding how this can be impacted in the product design process
- Discovering how to balance performance, cost and environmental impact when doing a design for the environment
- Evaluating the checkpoints that have been built into the design process to assess how effective a product has been in reducing social and environmental impacts
- Finding out how to put together a well thought out protocol that can be used in conjunction with the current design process
- Determining if you are accomplishing your goals of performance
- Examining if you are solving the problems the product was made to solve
- Evaluating if you are meeting your target cost/ target performance
- Understanding what triple bottom- line benefits you have achieved
- Realizing the benefits of doing an LCA at each stage vs. the cost
Andrew Hartman, Design Director, Philips
Vince Voron, Global Group Director Of Industrial Design, Coca Cola
Melissa Hamilton, Principal and Director, EarthShift
| 12.00 |
Extended Questions And Answers Session |
PRIORITIZING DESIGN EFFORTS
| 12.15 |
Assessing Strategies To Prioritize Sustainability Efforts In The Product Design Process To Get The Best Portfolio Of Green Products: What Are You Designing For? Where Do Your Biggest Impacts Lie? How Do You Most Effectively Reduce Impacts? |
- Assessing conflicting end goals such as Walmart scorecards and eco labelling and determining how to meet multiple stakeholders needs
- Establishing the drive for incorporating sustainability into product design
- Voice of customer vs. proactive consideration
- Evaluating the durability of a product and how this fits in with LCA to decide whether using less durable materials will really make it ‘greener’
- Sharing quantitative and qualitative methods which identify where the largest impacts are taking place in the life cycle and prioritising those impacts to decide where to focus product design efforts
- Energy/ energy efficiency
- Water
- Packaging
- Raw Materials
- End of life
- Discovering the strategies used to prioritise sustainability efforts to justify this prioritization
- Learning why one ‘sustainability factor’ was chosen over another
Jim Goddard, Innovation Director, Nike
Maria Tate, Senior Industrial Designer, HP
Pete Girard, Senior Consultant, PE International
| 1.20 |
Questions And Answer Session |
| DISCOVERING STRATEGIES TO IMPLEMENT AND COMMUNICATE LIFE CYCLE THINKING PRACTICALLY AND COST EFFECTIVELY |
LCA ON INDIVIDUAL PRODUCTS
| 2.30 |
Determining How To Implement Life Cycle Assessment (LCA) On An Individual Product Basis And How To Do It Efficiently: How Do You Get Started? |
- Understanding where to start and the resources required to do a full LCA
- Realizing who takes the lead in the organization
- Identifying who becomes accountable
- Learning which department functions become involved
- Clarifying how much time is required
- Discovering how to implement LCA and do it time and cost efficiently
- Discovering how to be strategic and selective in this process
- Defining the boundaries and scope of an LCA to determine the data that is required
- Explaining best practice methodologies for measuring total impact qualitatively and quantitatively
- Determining what a good benchmark is in terms of progress to understand how effective you have been in the process
Dr. Andy Clifton, Design for Environment Capability Owner, Rolls-Royce
| 2.55 |
Questions And Answer Session |
LCA ON A PRODUCT PORTFOLIO
| 3.05 |
Discovering Strategies To Prioritize And Efficiently Screen Product Portfolios To Determine The Level Of LCA Required: How Do You Decide Which Products To Do A Full LCA On Vs Which Products Should Be Done On A Group Level? |
- Identifying strategies to prioritizse which products to do a full LCA on and which products should be done on a product/ group level
- Defining the strategy and tools you should use to do this process so it can be applied across an organization
- How do you engage cross business teams
- Finding out how to pick the right assumptions so that validity is not lost
- Determining how to keep the design steps current so the timeliness of the information is not lost
Asheen Phansey, Product Manager, Sustainability, SolidWorks
| 3.30 |
Questions And Answer Session |
TOOLS PANEL SESSION
| 3.40 |
Evaluating Sustainable Product Design Software Tools To Determine Their Effectiveness In Early Stage Design What Tools Are Out There? What Questions Should You Be Asking of Your Organization and Software Providers? |
- What tools are available for comparing and analyzing life cycle environmental impacts in product design
- What problems can be solved and what can be done with the results, i.e. how to make informed trade-offs between environmental performance and traditional product development criteria
- When should these tools be incorporated in the development process and who can be using them to make meaningful decisions
- How does this align with a company's objectives to credibly make, market and realize the economic benefits of greener products?
Terry Swack, CEO, Sustainable Minds
| 4.10 |
Questions and Answer Session |
| 4.20 |
Afternoon Refreshments Served In The Exhibition Room |
COMMUNICATING LCA TO NON EXPERTS
| 4.50 |
Simplifying LCA To Enable Non LCA Experts To Understand It And Make Decisions For Themselves |
- Finding out how to translate the complex LCA process into more simple terms so you can discuss the advantages internally and externally
- Understanding how to educate non experts on LCA and life cycle type thinking, without going into the complexities of the data
- Discovering how developers can understand not just the data, but the issues involved in creating greener products so they can make effective choices and more sustainable products
- Realizing what data is required for different job functions and how to easily access that data so non experts can make decisions on the fly
Charlene Wall- Warren, Sustainability Communications Manager, BASF
| 5.15 |
Questions And Answer Session |
| ANALYZING KEY STAKEHOLDERS PERSPECTIVES TO UNDERSTAND HOW SUSTAINABLE PRODUCT DESIGN CAN BE USED TO MEET THEIR NEEDS |
SUPPLY CHAIN
| 5.25 |
Learning What Key Stakeholders In The Supply Chain Are Looking For From Sustainable Product Design And The Business Benefits That Arise From This |
- Getting to grips with multiple stakeholders needs so these can be incorporated into the design of products
- Determining how to collaborate with and involve your supply chain to create greener products
- Realizing what raw materials suppliers are doing to enhance sustainability in their products and how they are communicating this to their customers
- Discovering what a leading company is doing to create demand for greener products and how they are communicating sustainable products in ways that ‘resonate with the customer’
Jeffrey Wooster, Senior Value Chain Manager, Dow Chemical Company
| 5.50 |
Questions And Answer Session |
| 6.00 - 700 |
Evening Drinks Reception |
 Top
| DAY 2: Strategies And Practical Steps To Integrate Life Cycle Thinking Into The Design Process |
| 8.30 |
Chair’s Opening Remarks For Day 2 |
PRODUCT USE INNOVATION PANEL
| 8.40 |
Practical Examples Of How Companies Have Done A ‘Design For The Environment’ To Reduce Impacts In The Product Use Phase |
- Understanding how products are being used and the innovative opportunities that exist to reduce social and environmental impacts by design
- Realizing where inefficiencies lie in product use and how they can be improved
- Educating consumers on how to use products more sustainably to further reduce product use impact
- Discovering the cost savings for putting these initiatives in place
Kevin Butt, General Manager and Chief Sustainability Officer, Toyota USA
Cecilia Nord, VP Environment and Sustainability Affairs, Electrolux
| 9.25 |
Extended Questions And Answer Session |
CASE STUDY
| 09.45 |
Utilizing Holistic Lifecycle Analysis To Maximize Your Sustainability Strategy: A Practical Example Of How Carbon Footprinting Has Been Applied To A Food Business |
- Applying a full carbon footprint to an entire food production business, including packaging, food, energy use, distribution, consumption and more
- Utilizing a holistic scope, taking into account not only internal operations but also all external inputs and outputs (inputs include foodstuffs and their growing, extraction, transport etc, outputs include meals and distribution, cooking, etc)
- Revealing science-based priorities to counter misguided public pressures on minor issues
- Utilizing the 80/20 rule to focus on the big ticket item
Shawn Blenis, Manager of Environmental Services, Intertek
GREEN CHEMISTRY
| 10.10 |
Discovering How Companies Can Take A Proactive Approach To Identifying And Reducing Hazardous Materials Found In Products |
- Understanding situations where alternatives tools can be used to identify hazardous materials instead of LCA and what the benefits are of using these tools
- Traditional Risk Assessment
- UNEP- SETACtoxicity tool
- Discovering how can companies take a proactive approach and use ‘green chemistry,’ instead of reacting to harmful materials and banning them
- Evaluating cost implications and manufacturing capabilities of greener chemistry
- Demonstrating the human/ health benefits that arise from this approach and improved public perception that can arise
Conchita Jiménez-González, Director Operational Sustainability, GlaxoSmithKline
| 10.50 |
Questions And Answer Session |
| 11.00 |
Morning Refreshments Served In The Exhibition Hall |
| EVALUATING LCA IN DETAIL TO CREATE A MORE CONSISTENT METHODOLOGY |
LCA DATA
| 11.30 |
Examining How To Measure And Acquire LCA Data To Ensure It Is Of High Enough Quality To Make Solid Decisions |
- Assessing how to effectively measure and acquire data by collaborating with suppliers
- Understanding how to find data and what data to use using public databases
- Getting to grips with the data that is available and which are the best data sets out there
- Finding out when the data is not robust, the strategies you can use to account for that data
- Determining how to make the data consistent so it is comparable amongst the supply chain
- Evaluating the cost and effort required for suppliers to supply the data
| 11.55 |
Questions And Answer Session |
LCA STANDARDS
| 12.05 |
Evaluating The Initiatives In Place To Standardize LCA Methodologies To Create More Consistency |
- Creating product category rules that ensure similar products are evaluated consistently inside the industry to make a basis for comparison
- Discovering what boundaries are being set to create consistency
- Defining where end of life is
- Realizing how to get a higher quality of data
- Understanding what standards bodies are doing to create consistency in LCA
- Assessing existing standards and what steps they are taking to move towards a world where suppliers internationally all provide the same data and there are rules/ regulations as to how transparent they can be
- Evaluating the rules/ regulations that will be put in place to increase transparency
Holly Lahd, GHG Protocol LCA Standards, WRI
| 12.30 |
Questions And Answer Session |
Hands On Break Out Groups
Managing Specific Aspects Of The Life Cycle In The Product Design Process And How To Reduce Impacts In These Areas |
Each of the following breakout groups will be practically focused to examine how various companies are designing products to reduce their social and environmental impacts in specific areas of the life cycle. The groups will be split up into Consumer Goods, Electronics And Industrial Goods.
Break Out Group A: Electronic Goods
HAZARDOUS MATERIALS
| A.1 1.40 |
Evaluating Key Hazardous Materials Found In Electronic Products And The Alternatives That Can Be Used To Replace Them |
- Evaluating key harmful materials and identifying what the social and environmental effects of these are
- Flame retardants
- Plastics based on halogens
- Conflict materials
- Discovering where regulation is heading with harmful materials and how it will impact products in the future
- Assessing alternatives to these hazardous materials to determine how they can be replaced
- Evaluating cost implications and manufacturing capabilities of alternatives
- Realizing how companies can take a proactive approach to making products safer if an alternative cannot be found
Mark Frimann, Product Stewardship Manager, Texas Instruments
ENERGY EFFICIENCY
| A.2 2.20 |
Examining Developments In Energy Efficiency To Design Products Which Reduce Direct And Indirect Environmental Impacts |
- Identifying design changes that can be made to enhance the efficiency of key components
- Discovering the latest battery technology and storing of energy and how this impacts product design
- Understanding how to reduce consumers environmental impacts and how this can be done from the earliest stage of design
- Discovering the cost savings for putting these initiatives in place
Doug Palmer, Senior Director, Quality and Environmental Strategy, Motorola
END OF LIFE
| A.3 3.00 |
Demonstrating How To Design Electronics Products To Reduce Social And Environmental Impacts End of Life |
- Realizing the role businesses play in recycling in the community
- Strategies you can use to engage consumers and encourage them to recycle
- Discovering the triple bottom- line benefits for making products more sustainable end of life
- Learning how to design products than can be either:
- Reused end of life in your process
- Reuse end of life in others process
- Recycled instead of going to landfill
Maria Tate, Senior Industrial Designer, HP
Break Out Group B: Industrial Goods
SUBSTANCES OF CONCERN
| B.1 1.40 |
Evaluating How To Move From Substances Of Concern To Sustainable Materials To Create More Sustainable Products |
- Successes in eliminating Substance of Concern ahead of regulation
- Discovering where regulation is heading with how it will impact products in the future
- Assessing alternatives to substances of concern
- Realizing how companies can take a proactive approach to making products more sustainable
Carrie Majeske, Product Sustainability Leader, Ford Motor Company
EFFICIENCY
| B.2 2.20 |
Examining Developments In Efficiency Of Industrial Goods To Design Products Which Reduce Environmental Impacts |
- Identifying design changes that can be made to enhance the efficiency of key components
- Understanding customer needs and how these can be incorporated into the design process
- Assessing alternatives to high volume consumables and how these can increase efficiency
- Evaluating cost implications and manufacturing capabilities of alternatives
- Discovering the cost savings for putting these initiatives in place
Wade Bryant, Advanced Design Manager, General Motors
END OF LIFE
| B.3 3.00 |
Demonstrating How To Design Industrial Products To Reduce Social And Environmental Impacts End of Life |
- Realizing the role businesses play in recycling in the community
- Justifying the business case for making products more sustainable end of life
- Assessing material reclamation and separation to determine how to dissemble and recycle materials effectively end of life
- Understanding how products can be designed so at end of life they can be recycled in multi composite streams
Gabe Wing, Design For The Environment Manager, Herman Miller
Break Out Group C: Consumer Goods
HAZARDOUS MATERIALS
| C.1 1.40 |
Evaluating Key Hazardous Materials Found In Consumer Products And The Alternatives That Can Be Used To Replace Them |
- Evaluating key harmful materials and identifying what the social and environmental effects of these are
- Chemicals
- Plastics
- Metals
- Assessing alternatives to these hazardous materials to determine how they can be replaced
- Evaluating cost implications and manufacturing capabilities of alternatives
- Realizing how companies can take a proactive approach to making products safer if an alternative cannot be found
Amanda Cattermole, Director Global Innovation Group, Levi Strauss
PACKAGING
| C.2 2.20 |
Reducing Your Packaging Waste Throughout The Life Cycle And Supply Chain Through Product Design |
- Determining the cost and environmental impact of packaging throughout the supply chain and life cycle
- Comparing different forms of packaging and analyzing the impact on the triple bottom line (social, economic and environmental cost)
- Learning how to encourage key stakeholders to reduce packaging impacts
- Practical examples where companies have designed packaging to reduce the waste of their packaging cost effectively
Chris Kral, Senior Sustainability Associate, WSP Group
END OF LIFE
| C.3 3.00 |
Demonstrating How To Design Consumer Goods Products To Reduce Social And Environmental Impacts End of Life |
- Realizing the role businesses play in recycling in the community
- Strategies you can use to engage consumers and encourage them to recycle
- Discovering the triple bottom- line benefits for making products more sustainable end of life
- Learning how to design products than can be either:
- Reused end of life in your process
- Reused end of life in others process
- Recycled instead of going to landfill
Lee Fain, Design Manager, 3M
| 3.40 |
Afternoon Refreshments Served In Exhibition Room |
| 4.10 |
Determining Key Trends In Sustainability To Understand Which Of These Issues Product Developers Should Be Designing For |
In these round table discussions, the delegation will be split into groups of seven to discuss their views on key trends in sustainability. Each group will select a leader and after 30 minutes of discussion, the leader will report to the full delegation a five-minute summary of what the group came up with. By the end of this session, attendees will be able to walk away with a list of the latest trends in sustainability, which can then be incorporated into their product design process.
- Establishing consumers views on sustainability and how this can be incorporated into the design process using life cycle thinking
- Assessing the value add to consumers from green products and how this fits in with their value proposition
- Understanding what the hot topics are in sustainability at the moment and how product design can influence this:
- Water scarcity
- Hazardous chemicals
- Materials
- Energy efficiency
- End of life
- Creating a priority list to determine which issues and trends should be addressed in the design process
Facilitated by Chair
| 5.20 |
Chair’s Closing Remarks |
Top
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Join us in December when LCA Sustainable Product Design comes to London. Visit the website for further details.
Buy One Delegate, Get The Second One Half Price!! . . More |
Vince Voron
Global Director Of Industrial Design
Coca Cola |
Kevin Butt
General Manager and Chief Sustainability Officer
Toyota USA |
Kate Brass
Ecoimagination Leader
GE |
Amanda Cattermole
Director Global Innovation Group
Levi Strauss |
Michael Murphy
Director- Design For The Environment
Dell |
Doug Palmer
Senior Director- Quality and Environmental Strategy
Motorola |
Jim Goddard
Innovation Director
Nike |
Andrew Hartman
Design Director - New Business
Philips |
Maria Tate
Senior Industrial Designer
HP |
Cecilia Nord
VP Environment & Sustainability
Electrolux |
Andy Clifton
Design for Environment Capability Owner
Rolls-Royce Defence Aerospace |
Dr. Charles Ruffing
VP and Director HSE
Eastman Kodak Company |
Conchita Jiménez-González
Director Operational Sustainability
GSK |
Mike Barry
Head of Sustainable Business
Marks & Spencer |
Holly Lahd
GHG Protocal LCA Standards
WRI |
Charlene Wall-Warren
Sustainability Communications Manager
BASF |
Jeffrey Wooster
Senior Value Chain Manager
Dow Chemical Company |
Gabe Wing
Design For The Environment Manager
Herman Miller |
Wade Bryant
Advanced Design Manager
General Motors |
Terry Swack
CEO
Sustainable Minds |
Mark Frimann
Product Stewardship Manager
Texas Instruments |
Lee Fain
Design Manager
3M |
Asheen Phansey
Product Manager, Sustainability
SolidWorks |
Pete Girard
Senior Consultant
PE International |
Shawn Blenis
Manager of Environmental Services
Intertek |
Melissa Hamilton
Principal and Director
Earthshift |
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